Brand
The Babbily brand
Guidelines for using the Babbily name, logo and imagery, with downloads for press and partners. Use the assets as provided, and when in doubt, keep it simple.
Color
Ink · #1F1F22
Text, linework and the one solid button per view.
Paper
The warm page ground. White cards sit on top of it.
Coral · #FF5242
Scarce: one coral moment per view, and never a button fill.
Blush · #FCEDE7
The ground behind illustrations, portraits and accent surfaces.
Logo
Use the artwork as provided. Clear space equals the height of the asterisk on every side.
Primary lockup
Coral mark, ink wordmark
The default on light backgrounds and photography with calm space.
Reversed lockup
Coral mark, white wordmark
For ink backgrounds and dark imagery. Never place it on coral.
Mark
The asterisk on its own
For app icons, favicons and avatars, where the full lockup won’t fit.
Using our name and logo
A few rules keep Babbily recognizable wherever it appears.
Babbily is one word.
Capital B, the rest lowercase. Never “BabbilyAI”, “Babbily.ai”, “Babbly” or all caps.
Products keep the prefix.
Babbily Chat, Babbily Dev, Babbily Design and Babbily Intern. Features keep their product casing: Auto, Voice Mode, Projects, Library.
Give the logo room.
Clear space equals the height of the asterisk on every side. Don’t crowd it with other marks or text.
Never redraw the wordmark.
It’s drawn artwork. Don’t retype, recolor, stretch, rotate or outline it, or add shadows and effects.
Keep coral scarce.
The asterisk is coral, the wordmark ink or white. One coral moment per view, never a button fill.
No implied endorsement.
Don’t suggest a partnership, sponsorship or endorsement without a written agreement with Babbily.
Illustration
Babbily Worlds: painted environments, printed coral characters and flat conceptual geometry.
Environments
Painted worlds
Soft, painterly pixel art with layered depth and cinematic light. Half the frame or more stays calm and open for type, and most scenes need no character.
Characters
Printed people
Coral halftone linework with cream fills on #FCEDE7. Every character gets a distinct face, and stays a separate printed layer when placed in a scene.
Conceptual
Ideas as geometry
Flat editorial shapes in coral, ink, blush and warm grey, shaded only with printed texture and exactly one coral focal point.
Type and voice
Geist is the single type family, set in sentence case. We write the way you’d tell a colleague: plain, direct and calm, in the second person and present tense, with no emoji.
Typefaces
Geist Sans · display and interface
Geist Mono · code
Geist Pixel · numbers, labels and illustration titles
Voice
Say “Ask anything.” and “Pick up where we left off.” Not “Unleash limitless AI power!”