Jul 22, 2025
Instacart's Former CEO Fidji Simo Takes the Helm of OpenAI's Applications Division
Former Instacart CEO Fidji Simo joins OpenAI as CEO of Applications to lead product development and scale AI adoption for consumers worldwide.
Fidji Simo, previously the CEO of Instacart, is set to embark on a significant new chapter, joining OpenAI as the CEO of Applications. This strategic move signals OpenAI's intensified focus on product development and widespread AI adoption, as Simo will lead a substantial portion of the company, directly reporting to OpenAI CEO Sam Altman.
Simo is slated to officially commence her role in mid-August, but she has already shared her vision for how AI can profoundly impact the world. In her introductory memo and blog post on OpenAI's website, Simo articulated her belief in AI's capacity to empower individuals by expanding access to knowledge, improving health outcomes, fostering creative expression, enhancing economic freedom, optimizing time, and providing personal support. She emphasizes the importance of making AI accessible and beneficial to everyone, preventing the concentration of wealth and power in the hands of a few.
Her extensive background in consumer technology, including a decade at Facebook (now Meta) where she led the development of the main Facebook app, positions her uniquely to drive OpenAI's consumer-focused applications. This appointment is a pivotal part of OpenAI's organizational restructuring, allowing Sam Altman to dedicate more of his attention to core research, compute infrastructure, and safety systems.
Simo's leadership is expected to be instrumental in translating OpenAI's cutting-edge research into practical, widely used applications. Her pragmatic approach to technology, focusing on its direct impact on people's lives, aligns with OpenAI's mission to ensure that AI serves as a powerful tool for human potential. This move underscores OpenAI's commitment to scaling its traditional company functions and entering a new phase of growth, bringing AI's transformative capabilities to a broader audience.



