Google Search Evolves: Deeper AI, Smarter Assistance

Google is rolling out exciting new AI-powered features for Search, bringing more intelligent tools and greater convenience to users. These advancements leverage the latest Gemini models, promising a more powerful and intuitive search experience.

Enhanced AI for Subscribers: Deep Search and Gemini 2.5 Pro

For those looking for cutting-edge AI capabilities, Google AI Pro and AI Ultra subscribers are gaining early access to Gemini 2.5 Pro and Deep Search within AI Mode.

• Gemini 2.5 Pro: Heralded as Google's most intelligent AI model, Gemini 2.5 Pro excels at complex tasks, offering superior reasoning, mathematical problem-solving, and coding assistance. This advanced model is accessible through a simple drop-down menu in the AI Mode tab.

• Deep Search: Powered by Gemini 2.5 Pro, Deep Search represents Google's most sophisticated research tool. It can execute hundreds of searches, compiling comprehensive and meticulously cited reports in mere minutes. This feature is particularly valuable for in-depth research projects or when making significant life decisions that require thorough information gathering.

These features are currently rolling out to opted-in users in the U.S., providing an exclusive peek into the future of AI-driven search.

AI-Powered Assistance for Local Businesses

Beyond advanced research, Google Search is also introducing a new "agentic" feature designed to simplify interactions with local businesses:

• AI-Powered Calling: Search can now make calls on your behalf to local businesses to inquire about pricing and availability for various services, from pet grooming to dry cleaning. To utilize this, simply search for a service (e.g., "pet groomers near me") and select the "Have AI check pricing" option. Search will then consolidate the relevant information from multiple businesses.

This convenient capability is beginning to roll out to all Search users in the U.S., with Google AI Pro and AI Ultra subscribers enjoying higher usage limits. Importantly, businesses maintain control over this interaction through their Business Profile settings.

Google emphasizes that these generative AI features are experimental, and subscribers will continue to receive early access to the latest innovations. These updates underscore Google's commitment to continuously evolving Search, making it a more intelligent and helpful tool for everyday life.

You can read more about these new features on the Google Blog.