Perplexity AI Brings Curiosity to Life With a Café in Seoul

Perplexity AI, best known for its innovative search platform, has taken a bold step into the offline world with the launch of its first café, Curious, in Seoul’s bustling Gangnam district. Far from being a typical coffee shop, Curious blends the comfort of a neighborhood café with the intrigue of AI-driven experiences.

A Café With a Twist

Stepping inside Curious, visitors are greeted not just with handcrafted coffee but with an atmosphere subtly powered by artificial intelligence. Even the background music is AI-generated, creating a dynamic environment that feels modern yet welcoming. The design avoids the cold, tech-heavy vibe one might expect; instead, it offers cozy tables and an inviting space where people can relax, chat, or simply unwind.

Where AI Meets Everyday Life

The goal behind Curious is simple yet ambitious: to make AI approachable in daily life. Rather than overwhelming visitors with gadgets, Perplexity wants to spark curiosity through a natural setting. Customers can engage with Perplexity’s tools and even enjoy exclusive perks. For example, Pro subscribers get a 50% discount on drinks, while newcomers can unlock a free month of Pro by scanning a special QR code inside the café.

Why Seoul, Why Now

Seoul is a fitting choice for this experiment. South Korea has become one of Perplexity’s fastest-growing markets, with the number of active users nearly doubling in recent months. By opening its first physical space in the trendy Gangnam area, Perplexity is meeting people where tech culture and lifestyle already intersect.

More Than Just Coffee

Curious isn’t just about boosting subscriptions or selling lattes—it’s about reimagining how we interact with AI. In fact, this marks the first time an AI company has launched and operated its own café. It’s a bold, experimental step that could reshape how we think about blending technology with everyday experiences.